Search Engine Optimisation (SEO)

You have probably heard of SEO, or Search Engine Optimisation.  This term refers to the concept of making your website as attractive to Google (and other search engines) as possible. 

The goal is to have your website appear as high as possible under specific keywords and keyphrases on Google.  For example if someone types "

Miru has a lot of built in features specifically to help you improve and manage your SEO effort.

Contact us to help you optimise your Miru site.

Understanding the Basics of SEO

The first and most critical step of SEO success is properly defining your list of keyphrases.  This is the exact list of all search phases, which you expect that someone might search on, and which you want your website to appear highly under.

If you can complete that list effectively, and understand which keyphrases are important (meaning, people actually search on them), then you are more than halfway there.

SEO is changing

New factors, such as the language and location of the persons searching are making a huge impact on the results they will see.  Even the type of device they are searching on (PC, phone, tablet) can affect the results dramatically.  This is important to understand, because a keyphrase like "auckland cafes" can return very different results for different searchers.

How do I optimise my website?

Contact us to help you optimise your Miru site.